Will Luttrell

About

Veteran product and technology leader with multiple successful exits and a 30 year track record of building transformative companies. Founder of Integral Ad Science (NASDAQ: IAS) and Amino Payments (acquired by IAS); former executive at The Brandtech Group, where he led technical diligence for acquisitions including Jellyfish, Pencil.ai, and Acorn-i.

Will is a value-add angel investor in high-growth startups such as Leagueside (acquired by TeamSnap), Pipedream, Ad Fontes, Swym.ai, and Symetri, and has advised early investments in The Trade Desk (NASDAQ: TTD) and Innovid (NYSE: CTV).

With four patents in deep technical topics (fraud detection, firewall design, payments tracking, media metrics) and deep expertise across digital media, big data, AI, and SaaS, Will blends technical fluency, strategic insight, and operational discipline. His leadership is grounded in shipping real product, scaling teams, and creative solutions to intractable problems.

Will is currently CEO of Honeycake, where he is leading the company's mission to make document security easy and ubiquitous.